Job Description
Creative Outdoor Lead - (12 Months FTC)
Reporting of the Role
This role reports to Outdoor Creative Director
Overview of job
Global is one of the world's leading Media & Entertainment groups, and Global's Creative Outdoor department is a newly created team that has the vision to become a center of creative consultation and development. We are responsible for drive the innovation and creativity agenda for Global internally and externally and raising the bar for creativity in outdoor by focusing on 'moving' people.
The role of the Creative Outdoor Lead is to lead and support the Creative Solutions Director to drive innovation and creativity for Global outdoor. You will responsible for ensuring Global Outdoor is at the forefront of innovation, in addition to helping formulate fresh and relevant ideas to drive growth for both the client's business and Global.
3 best things about the job
- Opportunity to be part of developing new products to market from ideation to execution and implementation
- No one day will be the same - taking a random observation and making it happen
- Relationship building. Building and maintaining excellent relationships with key Creative Agency clients, proactively identifying opportunities to deliver innovative and award winning campaigns,
Measures of success -
In the first few months, you would have:
- Help define and direct the execution of the C&I strategy for future growth. Specifically; helping the implementation and further development of a robust strategy regarding client, and creative agencies.
- To be aware and keep up to date with the market and competitor media landscape to challenge the status quo and drive market leading innovation and Global revenue growth.
- Identify new opportunities to be further developed into creative and innovative solutions
- A proven creative and innovative approach that is solution focused
- Lead inspiring and effective creative sessions with internal and external teams
- Understanding of outdoor dynamic capabilities and the technology that can power new ideas and innovative campaigns
- Generate ideas that build and maintain innovative and profitable partnerships with contacts across suppliers, production agencies and creative talents to generate new opportunities which will develop into NPDs to drive incremental revenue
- Act as the lead contact for creative agencies, proactively pitching and responding to briefs
- Support the development of Creative Outdoor Project Manager in successfully delivering his role
- Internally and externally recognised as the C&I expert inputting to the selling strategy, clients' sessions and brief responses.
Responsibilities of the role
- Work closely with the Outdoor Creative Director to drive innovation and creativity internally across all Outdoor departments and externally across agencies and clients
- Drive Business Growth (incremental revenue) through strategic creative and innovation
- Generate award winning campaign ideas by pushing the boundaries of what's possible and persevere to turn those ideas into a reality
- Keep up to date with trends and what's happening in popular culture, creative and design industries to ensure response are innovative and in keeping with creative foresights
- Keep up to date with the digital, social and mobile landscape and ensure integration happens where possible
- Develop further our relationships with industry partners such as Contagious, D&AD, Creative Circle as well as supplier to expand our outdoor offering through generation of creative solutions
- Identify new business opportunities by actively networking by attending industry events and conferences
- Development and contribution of new ideas to the innovation pipeline
- Explore and experiment new outdoor thinking and how Global pushes the boundaries
- Support the Creative Solutions Director in producing contents that inspire, empower and enable creativity and innovation
- Lead the development and implementation of NPDs
- Working with Ops teams to creatively solve business challenges and drive innovation
- Work with operations to manage the onboarding of new technology into the Global portfolio
- Understand the Global procurement process to secure and onboard 3rd party vendors into the Global supplier ecosystem
- Manage overall project actions, issues, risks, addressing pain points, and drive through resolution or mitigation
- Support with the implementation of the End-to-End offering of the Global Creative Outdoor proposition
- Help analyse report data and identify opportunities for further activation
- Communicate results and celebrate success
What you will need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:
- Passionate, energetic and ambitious
- An innovative and creative mindset with the ability to drive new concepts
- Love for design and technology with high attention to detail
- Ability to think strategically, keeping in mind the bigger picture
- Ability to think creatively and approach challenges from new and interesting viewpoints, and work collaboratively to develop creative and innovative solutions
- Understanding of the creative process
- Strong interest in trends and research
- Strong problem-solving skills, can-do attitude, resilient
- Strong relationship & stakeholder development skills - a team player in all senses
- Ability to assimilate complex information and relay to audiences of all levels of understanding
- Strong communication, facilitation and influencing skills with the ability to effectively engage wider team
- Self-starter; able to work independently, take initiative, work under pressure and deal with ambiguity
- Willingness to learn and adapt
- Excellent negotiation and sales closing skills
- Higher education preferable but not essential
Everyone is welcome at Global
Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can't possibly serve our diverse audiences without first nurturing and celebrating it in our people and that's why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.
We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email