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Company Description McDonald's is the largest family restaurant in the world, serving approximately 69 million customers across 36,000 restaurants a day: in more than 100 countries. The UK & Ireland market is one of the most successful entities across the wider business, serving on average 4 million people a day. It has operated in UK since 1974 and the business is growing continuously with more than 1,400 restaurants and over 154,000 employees.
McDonald's UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.
McDonald's buys ingredients from over 17,500 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald's is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.
McDonald's is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald's more exciting than ever!
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
Company Vision and Culture
Our Global vision is to build a better McDonald's and, in the UK, and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald's is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
Job Description Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely.
The Opportunity
Internal Communications (part of the Impact team), is predominantly managed by a small in-house team who look after a number of channels and provide support to the UK & Ireland business on general day-to-day communication, projects and business priorities, as well as leadership communications and internal events including Monthly Town Halls, Franchisee Roadshows and the company's AGM.
Reporting to the VP of Impact, this is an exciting opportunity to lead the internal communications team and provide effective communication to our key audiences, enabling them to do their jobs, feel part of the business and act as advocates of the brand.
Strategy, Planning, Insight & Measurement
Reporting to the VP of Impact, this is an exciting opportunity to work within the dynamic Impact team
Who are my customers?
Senior Leadership Team and all internal audiences, including Franchisees, Restaurant teams and company employees.
Qualifications
Company Description McDonald's is the largest family restaurant in the world, serving approximately 69 million customers across 36,000 restaurants a day: in more than 100 countries. The UK & Ireland market is one of the most successful entities across the wider business, serving on average 4 million people a day. It has operated in UK since 1974 and the business is growing continuously with more than 1,400 restaurants and over 154,000 employees.
McDonald's UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.
McDonald's buys ingredients from over 17,500 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald's is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.
McDonald's is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald's more exciting than ever!
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
Company Vision and Culture
Our Global vision is to build a better McDonald's and, in the UK, and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald's is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
Job Description Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely.
The Opportunity
Internal Communications (part of the Impact team), is predominantly managed by a small in-house team who look after a number of channels and provide support to the UK & Ireland business on general day-to-day communication, projects and business priorities, as well as leadership communications and internal events including Monthly Town Halls, Franchisee Roadshows and the company's AGM.
Reporting to the VP of Impact, this is an exciting opportunity to lead the internal communications team and provide effective communication to our key audiences, enabling them to do their jobs, feel part of the business and act as advocates of the brand.
- Build trust and confidence in the CEO and Senior Leadership Team, and belief in the Company Vision, Purpose and Strategy. Our people play a pivotal role in shaping the customer experience and external reputation; their trust, belief and advocacy is critical.
- Help our various audiences (Franchisees, Restaurant Teams, Company employees and Suppliers) understand their role in executing our strategy and driving business performance and engender buy-in to the business purpose and vision; create a sense of the future that is both motivating and credible.
- In conjunction with HR, help shape the culture of the organisation, since the way a company communicates, the conversations it has with its workforce (throughout the company) and its willingness to listen to and give them a voice, will have a considerable impact on culture.
- Promote, articulate and champion the function internally and build respect for its contribution and value.
Strategy, Planning, Insight & Measurement
- Work closely with the Senior Leadership Team to understand business objectives/strategic priorities and desired outcomes.
- Develop and implement an internal communications strategy, an overarching evidence-based narrative and supporting plans/campaigns that will engage employees with the Company Strategy and vision.
- Measurement and evaluation of all internal channels.
- Provide honest advice and coaching to the Senior Leadership Team, advising them on visibility, messaging, tone of voice etc. Provide feedback on how communications is landing, and play a key role in shaping both leadership behaviours and its language and tone of voice.
- Provide strategic counsel and advice within key business groups and committees
- Manage communication channels and create key communications talking points and scripts for the Leadership Team to ensure visibility throughout the system, and to continually evidence the corporate narrative: Town Halls, Franchisee Roadshows, CEO Communications
- Project lead, organise and deliver the key business meetings: the AGM as well support of ad hoc events such as the Managers Conference and the Global Worldwide Convention.
- Shape and articulate a credible, authentic and motivating corporate narrative that can flex in order to resonate with a diverse collection of employee audiences and cultures.
- On-going review of internal communication infrastructure including online and offline communication channels to ensure a robust and effective framework for two-way communication
- Develop content to support and bring to life business campaigns that are designed to drive engagement, behavioural and/or business outcomes. Bring the employer brand to life through a wide range of channels, campaigns and activities.
- Work with agency partners to develop content, campaigns and other bought-in expertise. Ensure briefs are rigorous and insightful.
- Ensure that internal communications is aligned with wider corporate and external communications programmes and with the company's brand, purpose and tone of voice.
- Professionalise and up skill the internal communications function. Inspire them to work creatively as well as collectively.
- Provide support and strategic internal communications counsel across the organisation, particularly during times of crisis and/or major disruption or reputation related events.
- Build and maintain relationships with wider Impact team (Corporate Communications, Public Affairs, Campaigns and Media) as well as key individuals in National Operations, Franchising and People Team. Go to person for all Department Heads.
- Provide leadership within the Global internal communications team. Ensure the delivery of integrated, cohesive and coherent integrated communications plans across the business and consistency of message.
- Overall, manage the development, performance and delivery of the team.
- Shape and manage communications around leadership, culture and change, ensuring that there is a consistent and coherent approach to communications
- Work in close collaboration with People Team (HR & Reputation) and Change Director to ensure that employer Brand and change communications and engagement is effectively managed across the company, and ladders up to the Company purpose and Vision so that they make sense.
Reporting to the VP of Impact, this is an exciting opportunity to work within the dynamic Impact team
Who are my customers?
Senior Leadership Team and all internal audiences, including Franchisees, Restaurant teams and company employees.
Qualifications
- Experience of managing internal communications in a global company with a dispersed and culturally diverse workforce
- Seasoned communications professional with extensive experience of operating and advising at the most senior level of a company
- Proven ability to convert business strategy and CEO vision into a narrative (or individual messages) that will resonate with employees. An understanding of how good storytelling can help reinforce positive behaviour
- Thorough understanding of how communications can impact employees and influence their behaviours (and therefore the strengths and limitations of different channels and methodologies). In-depth knowledge of the range and variety of communications channels, platforms and processes to ensure effective and timely communication and engagement
- Proven expertise in managing internal stakeholders and experience of how to work and influence senior management . click apply for full job details