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Dyson
About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations and more people.

The Marketing Team is responsible for bringing our engineering, technology and products to life through our communication strategy; increasing brand awareness, brand advocacy and driving conversion. Like everything at Dyson, our experience & customer journey is designed with our consumers at the centre. We work at pace which underpins our culture and ability to continually transform our business and marketing model.

About the Job

As the Marketing Manager you will be accountable for bringing our engineering, technology and products to life through our marketing and communications strategy; increasing brand awareness, driving brand advocacy and generating ROI.

You will ensure that channel strategies and NPD launches support the vision to accelerate the growth of floorcare in GB. You will work well with others to deliver unforgettable launches and thrive in fast-paced environments. This role needs to ensure the business delivers against the long-term brand vision, whilst deliver on the short-term commercials, you won't be afraid to challenge others and trial new initiatives to transform the category and cement Dyson as experts in Floorcare.

Main Accountabilities and Supporting Activities:

Develop and execute clear and compelling marketing plans within the category, which will drive sales growth, share gains and positive brand attributes within the consumer market

Analyse customer data and shopper insight to establish new opportunities within the market and drive category growth.
Work with the Head of Marketing to define consumer targets, develop propositions and initiatives to drive business performance against these audiences.
Conduct competitor and market data analysis, including Go To Market competitor strategies, analysis of product performance claims and media strategies to develop counter strategies.
Be the local market advocate for the category, champion the value and commercial potential to internal teams and the wider Dyson business. Support the Senior Marketing Manager or Head of Marketing to ensure Direct and Indirect deliver profit and brand equity in Floorcare.

In collaboration with the Sales function, maximise the sales and profitability of existing products.

Develop a strong understanding of the market's customer opportunity
Analyse in-life product and campaign performance with implications for growth strategies.
Continuously review and reset tactics as required
Work with the Head of Marketing on exploring new business opportunities such as channel strategies and new partner listings
Proactively participate in Joint Business Planning to agree retail plans and communication with involvement in planning, sell-ins and marketing initiatives

Develop the GTM strategy for the category and deliver marketing strategies and NPD.

Accountable for shaping the plans and strategy for the local market business to drive conversion and retention.
Translate Global NPD launch plans into local market plans, working in conjunction with Group and local teams
Develop a deep understanding of loyal and potential customers - what drives them, how they perceive the world and Dyson.
Conduct strategic analysis for the local market landscape with competitive view of target audience
Provide constant feedback on trends, positioning, competitive activities, price tiers to better assess the impact this will have on our business
Develop a comprehensive calendar for key initiatives and marketing plans for the year
Strive for excellence working closely with Communications, Sales, Direct and media team
Set clear and measurable KPIs to track success.
Conduct strategic analysis for the floorcare market landscape and competitive intelligence of target markets
Provide constant and consistent feedback in terms of platform trends, positioning, competitive activities, price tiers and consumer trends to better assess the impact this will have on our business
Understand broader industry trends and work with the Marketing Director and the Leadership team to help identify and prioritise audience and stakeholder needs
Identify strategic opportunities and customer demands to maximise returns on marketing investment in pursuit of Dyson financial and brand goals

About You
Works well under pressure, able to deal with the fast-changing pace of the business
Ideally 2-3 years product or brand marketing experience.
Experience of delivering great results with media agencies
Sound knowledge of both traditional and digital media
Strong commercial acumen to understand P&L impact
Excellent verbal and written communication skills
Analytical, able to distil data into actionable insight
Commercial acumen to deliver against category goals
Creative thinker
Collaborate and be a team player, have excellent relationships with a network of individuals.
Capable of managing complex and multiple projects
Be able to influence internal and external stakeholders across a wide range of business functions
Traditional and Digital media experience

Benefits
27 days holiday (plus statutory bank holidays )
Pension scheme
Performance related bonus
Life assurance
Sports centre
Free on-site parking
Free lunches and hot drinks
Discounts on Dyson machines
Free Hair Salon
Concierge service
Electric vehicle lease scheme

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