BBC
Package Description

Ref: 16473

Band: D
Contract type: Continuing contract
Location: This role may be based in either London or Salford
Salary: £41,896 - £62,846 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.

If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.

If you need to discuss adjustments or access requirements for the interview process please contact the . For any general queries, please contact: .

Job Introduction

BBC Radio 6 Music is a radio station for music lovers with a curious spirit. We shine a light, lend an ear and give platform to music beyond the mainstream. We are a highly distinctive network, playing and celebrating a breadth of artists and music across eras and genres.

6 Music is seeking to grow its audience, profile and reach of the network amongst the 25-44 age group.

We are looking for a Social Media Manager who shares our love of the network to join a creative team using short form video to help audiences discover live and on demand radio, music performances, and podcasts.

This role sits in the BBC Radio & Music central social media team that runs accounts, commissions video, visualises radio moments, and edits and optimises content for channels that reach millions every week.

Main Responsibilities

• Work with the Senior Social Lead and the 6 Music Network Team to devise and deliver a strategy that creates impact with 6 Music's target audiences.
• Plan, schedule and curate the 6 Music social channels on Instagram and TikTok - crafting highly creative campaigns that drive listening on BBC Sounds.
• Daily collaboration with colleagues within 6 Music, our wider Social Media Team and other BBC divisions.
• Work with our presenters, production teams and artists to create relatable, authentic and engaging video formats that bring our audio output to life.
• React to relevant music news stories - offering a journalistic approach and delving into the BBC's rich archive where appropriate.
• Manage social media deliverables from a range of suppliers from both inside and outside the BBC.
• Manage freelancer and agency support for key projects.
• Lead the social media offer for our key events across the year - including our flagship 6 Music Festival.
• Ensure that content is syndicated across non owned channels (artist accounts, labels, venues, other BBC accounts) to maximise our reach.
• Ensure output adheres to compliance and Ofcom policies and that our teams and suppliers understand their responsibilities.

This role is focussed on 6 Music, but there will also be opportunities to work on our other music networks, podcast launches and big music events such as Glastonbury, Radio 1's Big Weekend, and Radio 2 in the Park.

Are you the right candidate?

You will need to demonstrate the following:

• A deep understanding of the 6 Music brand and our schedule, as well as a passion for music beyond the mainstream - spanning a range of eras and genres.
• A clear and distinct vision for where 6 Music can sit in the social media space to attract new audiences and build fandom for our presenters, shows, and music - factoring in the market of other radio stations, streaming platforms, and music publications.
• A passion for engaging with new and diverse audiences to help them discover new music.
• A thorough knowledge of how social video and streaming platforms work, and how users discover music and audio in these spaces.
• A solid understanding of the music industry within the UK - key venues, publications, labels, emerging acts, trends, and grassroots initiatives.
• A track record of creating campaigns that engage a range of audiences. We will ask you to share links and examples as part of your application.
• Substantial experience of working as a Social Media Manager or equivalent in a similar environment.
• Strong quality video and image editing skills - must be able to work within the Adobe Creative Suite, and be able to devise or commission engaging formats for platforms such as TikTok or Instagram Reels or YouTube Shorts.
• Familiarity with social media analytics and a skill for translating insights into content decisions.
• Strong interpersonal and decision-making skills, coupled with the ability to establish credibility and maintain effective working relationships with senior contacts both internal and external to the BBC.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.