Incubeta
Director of Analytics

Role Level: Head of Department

OVERVIEW OF JOB DESCRIPTION

As the Director of Analytics, you are responsible for leading the analytics offering in the UK to delight clients, and grow our reputation in the industry. You will oversee the technical development & delivery of the Analytics team (aiming for consistency and efficiency), and you will evolve our Measurement proposition to meet the needs & aspirations of our partners. You will be personally responsible for overseeing our offering, and ensuring that your team has the necessary skill sets to deliver this for their clients. You will be responsible for ensuring that the work outputted by your team is of a high standard, and in line with the best practices you have set. You will be excited to provide our clients with a clear understanding & direction for navigating the upcoming measurement challenges and opportunities they face (e.g. from browser updates, privacy regulations, increasing consumer & business demands, and complexity in customer journeys) and you are eager to inspire their strategy. You will be passionate about the field - eager to stay on top of industry changes, new and developing technology, and work closely with your team in order to keep innovating.

You are required to:

• Lead the technical Analytics function for the business - manage and scale a high performing team. This will involve:
  • Setting and driving best practices across the team in all areas
  • Managing solutions architects and steering their development
  • Maintaining an environment of learning and growth in the team
  • Leading on quality assurance for analytics delivery & deployment
  • Growing Analytics clients and looking for new opportunities
  • Being accountable for commercial success of department
• Train and share knowledge both with your own team and the wider company, which will involve:
  • Maintaining awareness of industry trends & updates in digital analytics & marketing, evolving our Analytics offering accordingly
  • Maintaining an internal training program to keep knowledge consistent across the team
  • Coaching and mentoring the team to develop their technical proficiency & troubleshooting
  • Contributing to & shaping our global expertise through our solutions councils and knowledge sharing
• Communicate & advocate for our Analytics capabilities, which will involve:
  • Participating in pitches & new business requests to increase our client base
  • Supporting growth of priority clients, and lead in strategic client meetings as needed
  • Nurturing positive relationships with Google and other tech partners to mutually grow our capabilities and reputation
  • Demonstrating thought leadership - represent Incubeta and broadcast our expertise & POV throughout the industry

KNOWLEDGE AND EXPERIENCE

Hard Skills

• Strong knowledge of:
  • Analytics platforms (Google Analytics 4, Adobe Analytics et al - advantage)
  • Tag Management Systems (Google Tag Manager, Tealium et al - advantage)
  • Data Layers
  • Consent Management & CMPs
  • Firebase
  • Data Analysis (inc. Looker studio)
  • Google Marketing Platform
  • Server Side Tracking
  • Data Privacy including solutions & privacy readiness initiatives such as Consent Mode & Enhanced Conversions
  • Offline to Online Integrations
  • SQL (Advantage)
• Ability to navigate BigQuery and Google Cloud (Advantage)
• Basic JavaScript, CSS and HTML skills
• Spreadsheets - Google Sheets / Excel
• Troubleshooting - able to support & coach teams to resolve technology/platform problems, reporting discrepancies, tracking issues and other tech-related issues which affect campaigns including but not limited to:
  • Data Discrepancies in Google Analytics
  • Data Discrepancies between Google Analytics and Integrated Platforms, including BigQuery
  • Google Tag Manager and Website Tag Troubleshooting
  • Confidently debug GTM tagging
• Knowledge of Digital Marketing strategy / online acquisition channels and attribution
• Ability to create an enterprise level Measurement Framework and Plan
• Ability to establish & maintain best practices in analytics and measurement
• Ability to adopt & help evolve processes which lead to high standards of analytics delivery
• Ability to identify operational & capability gaps, and propose solutions to address them
• Can provide training to internal and external teams; including but not limited to: Google Analytics 4 & Google Tag Manager, Digital Privacy, Measurement Approach & Strategy
• Has a knowledge and understanding of analytics implementation, data analysis, data science methods, and CRO, enough to explain them to clients if required
• Strong Project Management Skills
• Strong Presentation skills

Soft Skills

Be a role model

• Strong people management and leadership skills
• Strong ability to develop staff technically & inspire teams with an impactful vision
• Ability to mentor and support other team members
• Strong professional business communication skills - ability to write a professional email, conduct presentations and speak professionally to clients and teams
• Strong ability to prioritise and manage own time as well as assisting teams where needed
• Strong commercial acumen
• Example of professionalism, and solution-driven during challenges

Be dependable

• Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients
• Ability to think and act independently as well as collaboratively
• Highly reliable & earns trust through their attitude and outputs
• Exceptional attention to detail and pride in any work produced
• Display honesty and integrity at all times, accountable for your tasks and actions, even when making mistakes
• Be approachable and open to constructive feedback
• Excellent problem solving skills
• Organised and detail oriented

Be motivated

• Display relentless enthusiasm & passion for what you do
• Ownership driven, pro-active to self-learn and make progress
• Display a hunger for knowledge and a willingness to learn for any situation
• Considers longer term resource and skills needs for the team, and plans accordingly
• Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously

Required Certifications

• Google Analytics 4 Qualification